About Company

The new Applause, LLC prides itself on the ability to manufacture and market proprietary designs and specialty licensed products, as well as some of the most popular classic and current entertainment character licenses in the marketplace. With more than 200 employees and worldwide operations under his helm, Solomon is committed to bringing licensed and non-licensed products to life with high-quality product. In keeping with the company motto--Everyone loves to get APPLAUSE"-- Solomon's primary focus is on the consumer and the tried and true relationship that exists when a product line strikes a chord. "There's no formula for writing a hit song -- you just write what you feel. And there's no formula for creating a new product. We just look to capture a sentiment that connects with the consumer. When a child holds a stuffed animal, he's holding his friend. It's our job to remember that and express ourselves through our products.""