The best way to appeal to franchises is to offer a variety of traditional and digital marketing services, and adopt new tactics as they emerge.
They do business with integrity and rational thinking. Overall, it's an excellent place to work, with products that are winning in the marketplace.
A great CMO who and leadership team. They are experienced and can teach you a lot and are also good people. You're treated as a person vs a disposable machine. The company has a solid age range so they understand you're life if you're young and single or older and married with kids ect.
It can get a bit hectic at times, but what places can't.